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It’s Not Just Television Anymore
Since television burst onto the scene in the 1950’s, the than little understood medium was destined to revolutionize marketing and advertising. As more and more families add television to their...
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Is Big Tobacco Making A Come Back?
When The Marlboro Man made his first appearance in the cigarette maker’s advertising in 1954, he became one of the first prolific characters’ representing a brand and opened the door for an industry...
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Player Misconduct Damaging an Iconic Brand
The National Football League, known for being on the cutting edge of everything to do with marketing, has found itself in an unenviable position when it comes to player conduct. Since the February...
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Say What? Huh? Sorry, Time Is Up.
I have something really important to tell you about. Do you have six seconds? It seems that the ever shrinking video and sound bite has now been reduced to a mere six seconds, so choose your words...
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Now That Is A Spoonful…
Parent, or not, spend just a few minutes with a kid and it quickly becomes obvious that children view the world very differently than adults. This fact is no mystery to marketers who understand the...
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Breaking the Internet, One Site at a Time
Computer systems and networks that make up the Internet have become critical to our everyday lives. From sending simple personal emails and making individual online purchases to sophisticated info...
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Defying the Law of Conglomerate Physics in the Digital Age
French advertising giant Publicis and its American rival Omnicom recently announced that the two firms were merging to create the world’s biggest advertising company. The new company, which will...
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Giving New Meaning to the Term “Technology Drunk”
I guess it was inevitable that sooner or later some enterprising, tech savvy entrepreneur would figure out a way to utilize modern mobile technology to ply a generations old pick-up tactic. BarEye, a...
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Fliike, The Virtual Pet Rock
According to Smiirl, the new technology gadget company, its passionate team of professionals is working hard to give the internet a tangible reality and is developing an ecosystem of innovative,...
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From Catalogs to eCommerce: J Crew Remains Relevant
The most famous and successful family owned brands in the fashion industry have managed to survive multiple economic downturns, two world wars, numerous global conflicts, two depressions, countless...
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The Cold War: Frozen Treats versus Ice Cream
The chilly relationship between rival upstate New York ice cream truck operators got out of hand this season, with Sno Kone Joe trying to chase Mr. Ding-A-Ling out of the market. Gloversville police...
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Luxury Brands Take the High Road in a Slow Economy
Luxury brands, those goods and services that are not considered essential and are associated with affluence, have been present in various forms since the beginning of commercial civilization. “Luxury...
View ArticleFrom the Dick Tracy Collection, Wearable Technology
Dick Tracy, a hard-hitting, fast-shooting and intelligent police detective made his debut in October 4, 1931 as the main character in what was to become a legendary comic strip named for the crime...
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Fact Or Fake: Trusting Online Reviews Can Be Tricky
Upon its recent release, BlackBerry’s BBM app was downloaded 10 million times within 24 hours, but at least on Android, some of its many positive reviews seem to come from a less than savory source....
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Perhaps it Means a Little Bit More?
Popular modern customs of the holiday include gift giving, seasonal music and caroling, an exchange of Christmas cards, church celebrations, a special meal, and the display of various Christmas...
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Technology Trends in 2014: Breaking Out
In 2013 mobility, big data and the cloud environment emerged as three of the top technology trends, disrupting many well-established norms long observed by technology businesses, marketers and IT...
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Is a Partnership the Answer to Expansion and Growth?
The demands of running a business can sometimes be difficult for even the most experienced professionals. Whether at the start-up phase of a new venture or at some point during the life cycle of an...
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A Strategy of Measured Growth for 2014
After more than 5 years of economic uncertainty, unrealized promises of business growth and motivated consumers, most business owners are more than just a little bit weary of all the “this is going to...
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Mobile Trending Upwards in 2014
The year 2014 is lining up to be the year of explosive growth in mobile technology, with hundreds of new products designed to attract an enlarged audience of eager users of anything that can be...
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Pinterest: The Value of the Visual Social Medium
When Brian Cohen walked by Pinterest founder Ben Silbermann at a New York University business plan competition in 2009, he abruptly said four words to the young entrepreneur: “You have 30 seconds....
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The Changing Face of Facebook
Facebook, the social networking service launched in February 2004, by founder and creator Mark Zuckerberg and his college roommates and fellow Harvard University students Eduardo Saverin, Andrew...
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Social Media, Are We Really Connecting?
It is difficult to remember a time when or place in everyday life wasn’t impacted by the tools of the digital revolution, a time when a conversation with distant loved ones did not include vehicles...
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You Can’t Always Read the Label from Inside of the Bottle
With every company becoming its own best producer of content ranging from Tweets and blogs to ads and billboards, the ability to deliver error-free copy is critical to maintaining a brands reputation,...
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Home Renovations with the Tap on the iPhone
It’s not a bad idea to measure the room, before you go out and buy a bunch of new furniture. After all, who among us has not gotten that really great looking piece of furniture delivered only to...
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Vogue: A Marketing Faux Pas?
It has always been exhilarating to watch and admire beautiful people in their everyday lives. It’s no surprise that a lot of the reality show characters are trendsetters and everything they do, wear...
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No Comment: Freedom On The Web Is Not Always Worldwide
Just three days before local elections, the Turkish government blocked its citizens from using Twitter and YouTube. The ban lasted 67 days and was only lifted by Turkey’s telecommunication authority...
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Unplug To A Healthier Cognitive Lifestyle
The term “too much of a good thing” is most frequently used to describe the negative effects of over-utilizing something in our lives that we generally find pleasing and comforting. In the past it was...
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Marketers Strategize To Make The Grade This Back-To-School Season
It is hard to believe but the vacation is about over for millions of school aged youth. With many school districts opting to open schools in mid-August, the second largest shopping season of the year...
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Ice Bucket Challenge A Social Media Success Raining Cold Cash
We’ll never know how many people will ultimately feel the thrill of the chill in the splash-for-cash craze known as the ALS Ice Bucket Challenge. But there’s not an icicle’s chance in the Sahara to...
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Color Over Content Cools NBC’s Brand Success In Competitive Morning Market
NBC’s decision to sack Ann Curry from the “Today Show” co-host position after just one year may have been a pre-tell of things, not so good, to come for the morning news program that had dominated the...
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Cybercrime: A sign of the Times?
Abusive hacking of social media content comes on the heels of J.P. Morgan’s announcement that approximately 76 million households would be affected by a breach of their customer’s personal data. The...
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The Ever Evolving Dynamics of Marketing in 2015
It is hard to imagine a time in history when the art and science of connecting producers with consumers has experienced as dramatic and disruptive period of change as it has in the past few years. The...
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The Free Cutlery Set Isn’t Going to Cut it Anymore!
It wasn’t all that long ago that financial institutions did little more than produce flashy brochures, provide free keychains, refrigerator magnets and pens to entice customers to trust their money to...
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Can Old Mascots Make the Connection with Today’s Consumers?
Ah, the good ole days. Those times past that always seem to illicit recollection of simpler, more carefree memories far removed from the manic, gritty sights and sounds of the present. If only we...
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Innovating and Experimenting to Stay on Top of the Business Life-Cycle
When Starbucks first appeared on the café scene in 1971, it seemed inconceivable that a simple cup of coffee could be morphed into more than just a couple of flavor variations; with or without cream...
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A Well-Defined Marketing Strategy Focuses on Return on Investment
Developing a long-term plan to achieve an objective is not a ground breaking initiative by any stretch of imagination and any first year business student or budding entrepreneur will attest to being...
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Online Security: A Competitive Advantage?
Are you completely confident, when you use one or more of the online ecommerce or social media outlets, that your personal data is protected from malicious hackers seeking to gather the information...
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A Platform for Good and Evil
Prior to the invention of the printing press in the 15th century, the sharing of a message to the masses was almost exclusively reserved for those few who possessed the skills and education to put pen...
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Business Operational Marketing Trends in 2016
For those who longed for a breather, even the briefest of respite, from all the mega pieces of data that is pouring from the seemingly endless number of sensors, trackers and locators that mine the...
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A Customer Obsessed Culture is at the Center of Successful Marketing Strategy...
As businesses embark on another year of battling on the fields and in the trenches of competition, the plethora of new and nearly new methods of connecting with customers and the marketing tools used...
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Retail’s Disruptive Future
Despite early announcements of major store closings and employee furloughs by some of retails largest and most prominent players, the National Retail Federation (NRF) is forecasting a growth rate of...
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Building Profitable Customer Relationships
Transactional marketing, long the staple of short term sales building and product placement efforts is being challenged by the benefits of the other wing of sales strategy and tactics, the...
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The Ultimate Prize for Best Brand Soon to Be Awarded
Winning an election, any election to public office, requires a candidate to capture at least 51 percent of the market. A bit daunting, to say the least particularly when even the most successful...
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The Real Value Is In the Words
Each year as nature reveals the first vibrant colors of spring another, man-made, phenomenon debuts across the vast scholastic landscape of America. Just as common and expected as natures first cool...
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Junction Practices What It Preaches
A company’s website is a living, breathing entity on the internet and, in today’s digital marketing world, your audience’s first impression of your business. Protecting a brand image and maintaining...
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It’s Not Always the “What” But the “How”
The importance of effective messaging has never been more paramount then in today’s digital, technology driven communication environment. Connecting to an audience requires commitment to the...
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Are You Preparing a Business Strategy to Weather Any Storm in 2017?
As we approach the year-end, tradition demands that business leaders begin to focus on the trends in the economy and set-forth economic predictions for the coming year and propose strategies to enable...
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What’s Your American Dream?
The phrase “The American Dream” is rooted in the United States Constitution and Declaration of Independence and propagates that “each person’s desire to pursue happiness was not just self-indulgence,...
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Interesting and Challenging Times Ahead for Marketers
At the coming of the end of each calendar year there comes a practice that appears to be an unavoidable part of our culture. It is understandable that at the end of something there certainly must be a...
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Gettysburg Cancer Center Impacts Cancer Patients by Providing Comprehensive Care
Comprehensive Cancer Center A Leader in Oncology Care Across the Region Since 1989 Technology and connectivity continues to disrupt how we access information. Once limited to a one-or two line posting...
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