Clik here to view.
The NFL: A Brand Juggernaut
Ask a stranger on the street to name the CEO of a prominent Fortune 100 company. Then ask them who plays quarterback for the New England Patriots on Sundays. The positions are fundamentally similar;...
View ArticleDon’t Talk the Talk
More than just resonating through pop culture and slowly destroying productivity, social media has undoubtedly altered the way we communicate and the way we react. Businesses have recently felt the...
View ArticleClik here to view.
Good Design is Invaluable
It has been said over and over again; as technology progresses, it is changing the game, fueling the kind of new innovations that are currently driving the market. The assertion that technology has...
View ArticleNo Fright in this Night
As Halloween descends upon us, images of copious amounts of candy corn and miniature chocolates, vampires and werewolves, and children roaming moonlit streets on a brisk autumn evening are conjured....
View ArticleClik here to view.
How Early is Too Early?
They are some of the most common complaints heard across America each and every year. “Christmas music? Already?!,” you might hear. Or, “Holiday Sales? It’s not even Thanksgiving yet!” In October, the...
View ArticleWaves Still Resonate from Hurricane Sandy
We are just more than two weeks removed from the impact of Hurricane Sandy, the ‘superstorm’ that devastated the northeast like a bad Halloween prank from Mother Nature. Sandy is, by some measures, the...
View ArticleThe President, the Congressman, the Senator, and Twinkie the Kid…
With the 2012 Presidential election in the books, we are gaining a clearer perspective on what the next four years of governance might look like and what the ramifications might be for businesses. In...
View ArticleTesting the Pressure: The Consumer Barometer
Marketers from the “golden age” of advertising have had their legend inflated to great heights by television’s Mad Men. But no matter how cool they were (or at least seem to us today), those executives...
View ArticleHow Can You Be So Insensitive?
We often discuss how brands must be much more personal to create equity in the age of social media, but when the relationship between brand and consumer becomes so intimate, the negative impact of a...
View ArticleClik here to view.
Junction’s 2012 Annual Report: Sustainability in a Fragmented Marketing Economy
Atlanta-based strategy firm Junction Creative Solutions (Junction) announces the release its Annual Report for 2012. Titled Sustainability in a Fragmented Marketing Economy, the report charts the...
View ArticleGet Your Game Face On
The rise of Generation X as a dominating consumer group has brought some changing attitudes towards the role of many new and innovative niches of the marketing ecosystem. Throughout 2012, social...
View ArticleThe Name is Bond, James Bond
These days, lasting for more than 2 years constitutes an impressive lifespan for a pop culture phenomenon. November of 2012 marked the 50th Anniversary of cinema’s most enduring franchise and what has...
View ArticleNew Year’s Resolutions – 2013
** From the pages of Junction’s notebook: Read about the experiences, perspectives, and ideas of Junction team members. As we flip the calendar once again, we are reminded of how important setting...
View ArticleClik here to view.
A Year in Review
A Snapshot of our Blog in 2012 2012 was truly a year worthy of conversation. Facebook’s IPO opened the world’s eyes to a new understanding of social media, mobile technology continued to grow and...
View ArticleJunction Creative Solutions Broadens Portfolio, Drives Trends in 2012
Amidst a particularly eventful year in business and marketing comprising significant changes in the economic environment, public policy, technology, and social media, Atlanta-based hybrid strategic...
View ArticleClik here to view.
The Hat Trick
A little over 2 months into the a lockout between the National Hockey League and its players, the results of a public opinion poll were published in an editorial in Canada’s The Globe and Mail...
View ArticleJoining the Worlds’ Biggest Financial Brands to Address Trends for 2013
Junction is pleased to announce its presence at the JFAM:FORUM-NYC, the first major conference of 2013 hosted by The Gramercy Institute’s Journal of Financial Advertising and Marketing, on Wednesday,...
View ArticleReminder: JFAM:FORUM-NYC Today
Don’t forget – this morning, Junction CEO & Managing Partner Julie Gareleck is speaking on an expert panel with representatives from some of the world’s largest financial firms at JFAM:FORUM-NYC in...
View ArticleJunction CEO Talks 2013 Trends, ‘Getting It Done’ at Financial Marketers’...
Julie Gareleck, CEO & Managing Partner of Atlanta-based strategy firm Junction Creative Solutions (Junction), spoke on a panel of senior marketers representing the nation’s largest financial firms...
View ArticleClik here to view.
Are You Ready for Some Football?
It’s no secret: Americans love football. The Sunday tradition of gathering with friends and watching our favorite teams beat up on each other is an experience that resonates with millions. We have...
View Article