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Lost in Translation: The Social Marketing Disconnect
We are well aware of the power of social networks to effectively disseminate a brand message and create real, mutually-beneficial relationships between consumers and brands. But there are two sides to...
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The Human Billboard
How much would someone have to pay you to legally change your name to something new? At the end of 2012, a unique online auction closed for a final bid of $45,500, resulting in iwearyourshirt.com...
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A Less Than Super Sunday
Did you know there was a football game played Sunday night in New Orleans? The Super Bowl matchup between the San Francisco 49ers and the winning Baltimore Ravens turned out to be highly competitive...
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The Cost of Forgetting Who You Are
In the summer of 2012, we learned of turmoil at JC Penney following the company’s unveiling of a completely overhauled strategy. After a devastating sales year, JC Penney is announcing that they are...
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Go Fish
The latest phenomenon to hit reality TV is, thankfully, something a bit more substantial than Jersey Shore. MTV’s Catfish follows people who have dated on the internet, but never met in real life. The...
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Hollywood’s Big Night Bounces Back
Sunday night marked the biggest night in Hollywood, as first time host Seth MacFarlane sang and danced his way through an Academy Awards show that both entertained and put the soaring achievements of...
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Guardian Watch™ Launches Updated Platform Revolutionizing Public Safety...
Junction client Guardian Watch™ announces the launch of version 2.0 of its multi-platform application for public safety, intended to empower citizens during emergencies and create safer communities...
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Can You See Me Now?
Anyone who is experienced in traveling by air is well aware of the importance of following the status of their airline flight to keeping their schedule and travel plans on track. At best, traveling by...
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Duane Reade: Not The Neighborhood Drug Store Anymore
For those who remember the traditional drug stores from the 1960’s, the new Duane Reade Drug Store, located at 40 Wall Street in New York City, has to be quite a shock to your traditional concept of a...
View ArticleAre You Staying Ahead of Trend with Your Marketing Strategy?
With the ever changing field of digital technology and the ever increasingly savvy consumer, it is imperative that marketers stay focused on what techniques are working best and what strategies are...
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Imagination Brings New Reality to Disney World Experience
When the new Walt Disney World opened in Florida in the 1970’s, it offered a new and creative way to make waiting in line a better and more tolerable experience for visitors. The once familiar long...
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Everyone, Everywhere is Mad About Mobile
As more and more people discover the convenience of mobile technology, it is critical that marketers form a clear digital strategy to take advantage of the explosion in mobile applications. With...
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Junction Client Saffire Vapor Expands to Second Tennessee Retail Location
Junction Creative Solutions (Junction) client Saffire Vapor, seller and distributor of premium-quality ‘high powered’ electronic cigarettes and accessories, is opening the doors of its second retail...
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Zero-TV: Threat or Passing Fad?
We’re beginning to hear of a new phase in the electronic video universe, “Zero-TV” households. It may sound familiar, like the new lower calorie sodas or sport drinks which tout less calories,...
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Have You Jumped on the Social Media Bandwagon?
Customer Relationship Management (CRM) is a strategy that a marketer uses to facilitate customer interaction with their company. One of the most common CRM strategies is customer service cards, where...
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Resilience Not Performance is the New Metric for Business
Ask any business professional in business for more than 20 years, the story is sure to include a part about surviving an economic recession. Just as well established as business growth cycles, these...
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Learning to Better Communicate from a Master
Abraham Lincoln, the 16th President of the United States, garnishes record approval and favor among all races, political parties, social economic categories, ethnic groups and gender more than 150...
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Great Turnout at Junction Sponsored Third Annual Optimist Club of Gettysburg...
Junction Creative Solutions (Junction), an award-winning strategic agency, sponsored the 3rd Annual Golf Tournament hosted by the Optimist Club of Gettysburg, on Thursday, May 23rd in Gettysburg, PA....
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What’s Your SCRM Strategy?
Social media refers to the means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and is reliant on mobile and web-based technologies...
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The New Age of #Social Responsibility One Tweet at a Time
Social Media is offering unprecedented opportunities for users, companies, individuals, pun dents and proponents of all causes deemed appropriate of championing to creatively voice their message....
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