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A Strategy of Measured Growth for 2014
After more than 5 years of economic uncertainty, unrealized promises of business growth and motivated consumers, most business owners are more than just a little bit weary of all the “this is going to...
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Mobile Trending Upwards in 2014
The year 2014 is lining up to be the year of explosive growth in mobile technology, with hundreds of new products designed to attract an enlarged audience of eager users of anything that can be...
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Pinterest: The Value of the Visual Social Medium
When Brian Cohen walked by Pinterest founder Ben Silbermann at a New York University business plan competition in 2009, he abruptly said four words to the young entrepreneur: “You have 30 seconds....
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The Changing Face of Facebook
Facebook, the social networking service launched in February 2004, by founder and creator Mark Zuckerberg and his college roommates and fellow Harvard University students Eduardo Saverin, Andrew...
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Social Media, Are We Really Connecting?
It is difficult to remember a time when or place in everyday life wasn’t impacted by the tools of the digital revolution, a time when a conversation with distant loved ones did not include vehicles...
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You Can’t Always Read the Label from Inside of the Bottle
With every company becoming its own best producer of content ranging from Tweets and blogs to ads and billboards, the ability to deliver error-free copy is critical to maintaining a brands reputation,...
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Home Renovations with the Tap on the iPhone
It’s not a bad idea to measure the room, before you go out and buy a bunch of new furniture. After all, who among us has not gotten that really great looking piece of furniture delivered only to...
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Vogue: A Marketing Faux Pas?
It has always been exhilarating to watch and admire beautiful people in their everyday lives. It’s no surprise that a lot of the reality show characters are trendsetters and everything they do, wear...
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No Comment: Freedom On The Web Is Not Always Worldwide
Just three days before local elections, the Turkish government blocked its citizens from using Twitter and YouTube. The ban lasted 67 days and was only lifted by Turkey’s telecommunication authority...
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Unplug To A Healthier Cognitive Lifestyle
The term “too much of a good thing” is most frequently used to describe the negative effects of over-utilizing something in our lives that we generally find pleasing and comforting. In the past it was...
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Marketers Strategize To Make The Grade This Back-To-School Season
It is hard to believe but the vacation is about over for millions of school aged youth. With many school districts opting to open schools in mid-August, the second largest shopping season of the year...
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Ice Bucket Challenge A Social Media Success Raining Cold Cash
We’ll never know how many people will ultimately feel the thrill of the chill in the splash-for-cash craze known as the ALS Ice Bucket Challenge. But there’s not an icicle’s chance in the Sahara to...
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Color Over Content Cools NBC’s Brand Success In Competitive Morning Market
NBC’s decision to sack Ann Curry from the “Today Show” co-host position after just one year may have been a pre-tell of things, not so good, to come for the morning news program that had dominated the...
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Cybercrime: A sign of the Times?
Abusive hacking of social media content comes on the heels of J.P. Morgan’s announcement that approximately 76 million households would be affected by a breach of their customer’s personal data. The...
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The Ever Evolving Dynamics of Marketing in 2015
It is hard to imagine a time in history when the art and science of connecting producers with consumers has experienced as dramatic and disruptive period of change as it has in the past few years. The...
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The Free Cutlery Set Isn’t Going to Cut it Anymore!
It wasn’t all that long ago that financial institutions did little more than produce flashy brochures, provide free keychains, refrigerator magnets and pens to entice customers to trust their money to...
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Can Old Mascots Make the Connection with Today’s Consumers?
Ah, the good ole days. Those times past that always seem to illicit recollection of simpler, more carefree memories far removed from the manic, gritty sights and sounds of the present. If only we...
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Innovating and Experimenting to Stay on Top of the Business Life-Cycle
When Starbucks first appeared on the café scene in 1971, it seemed inconceivable that a simple cup of coffee could be morphed into more than just a couple of flavor variations; with or without cream...
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A Well-Defined Marketing Strategy Focuses on Return on Investment
Developing a long-term plan to achieve an objective is not a ground breaking initiative by any stretch of imagination and any first year business student or budding entrepreneur will attest to being...
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Online Security: A Competitive Advantage?
Are you completely confident, when you use one or more of the online ecommerce or social media outlets, that your personal data is protected from malicious hackers seeking to gather the information...
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