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Nineteen Eighty-Four, No More
George Orwell’s Nineteen Eighty-Four depicts a society that is under complete surveillance. Since its publication, inferences are made to the idea of “Big Brother” when discussing the government’s use...
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Evolving to a New Reality in B2B Selling
Interacting socially with potential customers has long been an important element in a successful selling strategy, particularly when selling business to business (B2B). Building personal...
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Eating the Elephant
The old adage goes something like; “How do you eat an elephant?” Answer. “While it appears to be unconcerned or is distracted, nibble away one little bit at a time and before it notices – too late,...
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It’s Not Just Television Anymore
Since television burst onto the scene in the 1950’s, the than little understood medium was destined to revolutionize marketing and advertising. As more and more families add television to their...
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Is Big Tobacco Making A Come Back?
When The Marlboro Man made his first appearance in the cigarette maker’s advertising in 1954, he became one of the first prolific characters’ representing a brand and opened the door for an industry...
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Player Misconduct Damaging an Iconic Brand
The National Football League, known for being on the cutting edge of everything to do with marketing, has found itself in an unenviable position when it comes to player conduct. Since the February...
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Say What? Huh? Sorry, Time Is Up.
I have something really important to tell you about. Do you have six seconds? It seems that the ever shrinking video and sound bite has now been reduced to a mere six seconds, so choose your words...
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Now That Is A Spoonful…
Parent, or not, spend just a few minutes with a kid and it quickly becomes obvious that children view the world very differently than adults. This fact is no mystery to marketers who understand the...
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Breaking the Internet, One Site at a Time
Computer systems and networks that make up the Internet have become critical to our everyday lives. From sending simple personal emails and making individual online purchases to sophisticated info...
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Defying the Law of Conglomerate Physics in the Digital Age
French advertising giant Publicis and its American rival Omnicom recently announced that the two firms were merging to create the world’s biggest advertising company. The new company, which will...
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Giving New Meaning to the Term “Technology Drunk”
I guess it was inevitable that sooner or later some enterprising, tech savvy entrepreneur would figure out a way to utilize modern mobile technology to ply a generations old pick-up tactic. BarEye, a...
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Fliike, The Virtual Pet Rock
According to Smiirl, the new technology gadget company, its passionate team of professionals is working hard to give the internet a tangible reality and is developing an ecosystem of innovative,...
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From Catalogs to eCommerce: J Crew Remains Relevant
The most famous and successful family owned brands in the fashion industry have managed to survive multiple economic downturns, two world wars, numerous global conflicts, two depressions, countless...
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The Cold War: Frozen Treats versus Ice Cream
The chilly relationship between rival upstate New York ice cream truck operators got out of hand this season, with Sno Kone Joe trying to chase Mr. Ding-A-Ling out of the market. Gloversville police...
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Luxury Brands Take the High Road in a Slow Economy
Luxury brands, those goods and services that are not considered essential and are associated with affluence, have been present in various forms since the beginning of commercial civilization. “Luxury...
View ArticleFrom the Dick Tracy Collection, Wearable Technology
Dick Tracy, a hard-hitting, fast-shooting and intelligent police detective made his debut in October 4, 1931 as the main character in what was to become a legendary comic strip named for the crime...
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Fact Or Fake: Trusting Online Reviews Can Be Tricky
Upon its recent release, BlackBerry’s BBM app was downloaded 10 million times within 24 hours, but at least on Android, some of its many positive reviews seem to come from a less than savory source....
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Perhaps it Means a Little Bit More?
Popular modern customs of the holiday include gift giving, seasonal music and caroling, an exchange of Christmas cards, church celebrations, a special meal, and the display of various Christmas...
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Technology Trends in 2014: Breaking Out
In 2013 mobility, big data and the cloud environment emerged as three of the top technology trends, disrupting many well-established norms long observed by technology businesses, marketers and IT...
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Is a Partnership the Answer to Expansion and Growth?
The demands of running a business can sometimes be difficult for even the most experienced professionals. Whether at the start-up phase of a new venture or at some point during the life cycle of an...
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